The Opposite Of Instagram

The Instagram account @blocksofprocess challenges Instagram. It questions what it might mean to experience the opposite of the platform. Purposely directing attention away from mindless scrolling is what this account is designed to do. 

The point of this account is for users to get off of their device and take part in an activity or do something with their full attention. 

The main tactic used on @blocksofprocess is a frequent live stream of “nothingness” (sitting in silence staring at a wall, meditating). When Instagram’s live stream is activated, the user’s entire phone becomes consumed by whatever is being streamed. There is no possibility of texting or using other applications while watching the live stream of silent sitting. This “nothingness” live stream forces the user to put their device down and take part in a chosen activity with more intentionality and presence.

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